– Executive VP, Co-Founder
Reno brings 10+ years of experience in retail, mobile, marketing, advertising, and client development. He has developed 100s of advertising campaigns for national clients that have generated tens of millions of dollars in revenue.
Mr. Renaldo’s expertise spans through data integration on 800 telephony systems, tracking of URLs plus accounting for untracked revenue, as well as SMS interactivity. He has designed UI dashboards for traditional DR clients, Hybrid BR (Brand Response) clients plus general Brands.
Deep understanding of multi-media response campaign execution for traffic scalability retail support, promotional campaigns, coupon tracking, coupon redemption, retail distribution, consumer behavior, optimization technology for on/offline and mobile.
Developed innovative reporting methodologies for lead exchange platform management for media relationship optimization, which lead to the development of vertical build out of Home Base Business, Tax Relief, Debt Relief, Mortgage/Loan Modification, Payday Advances, and Tort Litigation.
Developed 100s of performance based ad campaigns for companies such as PeoplePC, Pzifer, American Tax Relief, Prudent Choice, eDIETS.COM, eMUSIC.COM, LetsTalk.com, uBid.com, 800CREDITCARD, 800Flowers, and Insure.com.
Holds strong relationships with both Brand and DR agencies such as WPP, Carat, MPG, Richards, Gray, OMD, Publics, Mediacom and Omnicom.
Created the largest independent authorized agency for MCIWorldcom Wireless, spanning across 27 states boasting over 130 stores reaching revenues of over $25MM
Negotiated and Secured a $30MM expansion fund for Wireless Kiosk business through Citibank and Commercial Money Services.